From playing music in small venues in El Salvador… to signing a deal with Sony Music in Miami.
Before software engineering.
Before business.
Before building companies.
I was an artist.
Music taught me discipline, obsession with quality, teamwork, and something even more valuable: how vision, preparation, and relationships can open doors far beyond where you start.
Touring across Latin America, negotiating contracts, building a brand, sitting across the table from Sony Music Latin America in Miami. All of that shaped the entrepreneur I later became.
That chapter of my life was proof of something I still believe deeply today:
It doesn’t matter where you come from.
What matters is how far your vision is willing to go.
This video tells that story.
One that started in El Salvador 🇸🇻 and ended up on global stages.
If you’re building something from zero, this one’s for you.
👉 Follow for more stories and lessons from building across industries, borders, and stages.
